FUNDRAISING FINESSE

"I found it valuable to learn how to organize data and take it to the next level." Shannon Goralski, Donor Relations Associate, CKUA Radio Network
February 2008

UNCOVERING GEMS IN YOUR EXISTING DATABASE

This session will focus on how to identify, find, and better understand your current and future donor populations. In a workshop format, working with samples of some of the participants' live data, you will learn how to use everyday office tools like Microsoft Excel to organize, arrange and analyze your donor population using well recognized market modeling methods.

Participants will learn:

Data mining concepts and methodologies
How to implement recency, frequency and monetary marketing concepts and metrics
How to implement a data mining project using Microsoft Excel
How to use the results of data mining for Fund Development actions and strategies

Target Audience	Mid-level Fund Development Staff with 3-6 years experience and entry-level prospect researchers
Level	Intermediate
Date	Tuesday, March 9, 2010
Time	1:00 pm - 4:00 pm
Location	Room 202, Kahanoff Centre 1202 Centre Street S.E.
Facilitator	Vincent Duckworth Fundraising Specialist
Investment	$89, or two participants for $158

You can register on-line directly from here. Receive your own copy of our complete Training Schedule by contacting us.

TRAINING

FUNDRAISING FINESSE

UNCOVERING GEMS IN YOUR EXISTING DATABASE

Participants will learn: