ORGANIZATIONAL EFFECTIVENESS
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THE GENERATION G.A.P. (GENERATIONAL APPLIED PERCEPTIONS) IN NON-PROFIT MARKETING
We are all a product of our generation and perceive our world based upon past influences, values and experiences. Currently, six living generations exist within our marketplace and workplace. Being aware of the characteristics, belief systems and motivations of each generation assists our marketing strategies.
Participants will learn:
- How to identify each generation and explore their primary influences
- Techniques to understand differences and the impact to our marketplace and workplace
- Methods to adapt and establish effective marketing, recruitment and retention strategies
| Target Audience |
Marketing, Communications, Volunteer Management and HR Staff |
| Level |
Introductory to Intermediate |
| Date |
Tuesday, November 9, 2010 |
| Time |
1:00 pm - 4:00 pm |
| Location |
Room 202, Kahanoff Centre
1202 Centre Street S.E. |
| Facilitator |
Cindy Daigle
Marketing and Communications Specialist |
| Investment |
$89, or two participants for $158 |
You can register on-line directly from here. Receive your own copy of our complete Training Schedule by contacting us.
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